Universal Music Group has formed a strategic partnership with IP asset management, investment and advisory firm Liquidax Capital, to accelerate the development of UMG’s music-related AI patents.
Since 2020, UMG has developed patented technology focused on leveraging AI to support artist marketing, analytics and distribution.
Under this new partnership, Liquidax will provide UMG with support on the development, filing and licensing work required to significantly expand its patent portfolio and bring new products to market.
UMG has already filed 15 patents with Liquidax in the fields of musical collaboration, multi-media content and campaign creation, music & health, AI threat protection, music administration and rights management. Two of the UMG AI patents have already been issued.
We are looking forward to significantly advancing our internal efforts, with a dedicated focus on AI technology
Chris Horton
In connection with the partnership, Music IP Holdings, Inc (MIH) has been formed to license the AI patents and other technologies developed with UMG into the global marketplace.
Chris Horton, SVP, strategic technology at UMG, said: “At Universal Music Group, we are taking a very active role in fostering innovation. Building on our historical and contemporary track record of cutting-edge R&D, scientific advancements and successful patent applications, we are looking forward to significantly advancing our internal efforts, with a dedicated focus on AI technology. And we’re very pleased to be entering into this collaboration with Liquidax, with whom we intend to develop a strong strategic relationship that will amplify our ability to develop IP and take it to market, accelerating the evolution of the music ecosystem.”
Daniel Drolet, founder of Liquidax and Partner in MIH, said: “We are honoured and excited to partner with UMG, the global leader in music innovation and ethical AI. We are laser-focused on advancing UMG’s leadership and their cutting-edge technologies, especially AI, to empower their artists, protect creative rights, foster partnerships, and enhance UMG’s fan experiences worldwide. We are thrilled to be working with UMG to shape the future of music.”
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