UMG promotes 'architect of global catalogue marketing' Bruce Resnikoff to UMe chairman

UMG promotes 'architect of global catalogue marketing' Bruce Resnikoff to UMe chairman

Universal Music Group has promoted Universal Music Enterprises (UMe) president & CEO Bruce Resnikoff to chairman of the global catalogue division.

At the same time, Jamie Krents has been promoted to president and CEO of UMe, in addition to his current role as president and CEO of UMG’s Verve Label Group.

“Through more than 40 years of excellence at UMG, Resnikoff is widely considered the architect of global recorded music catalogue marketing,” said a statement. 

As part of his new position, Resnikoff (pictured) will focus on expanding UMe’s activities including estate management, as well as acquiring name and likeness, recorded music and audiovisual rights of artists and catalogues. He will also continue to work with and advise UMG artists where he has long-term relationships at UMe.

“At Verve, Krents has signed award-winning talent while creating groundbreaking, holistic campaigns across new releases and catalogue,” added the statement.  

In Krents’ new role at UMe, he will accelerate the development of campaigns using the latest advances in digital and direct-to-fan marketing.

Bruce is a brilliant executive who defined the modern catalogue business, always evolving new ways of championing iconic recordings and the world’s most influential artists

Sir Lucian Grainge

Sir Lucian Grainge, chairman &  CEO of UMG, said: “Bruce is a brilliant executive who defined the modern catalogue business, always evolving new ways of championing iconic recordings and the world’s most influential artists. He established UMe and built it into the industry’s most successful catalogue division, so I’m delighted he’s taking on this new role to help us expand into exciting new areas. Bruce and Jamie already share a strong partnership, and Jamie’s inventiveness and artist-first approach make him an ideal leader to further strengthen UMe.”

Bruce Resnikoff said: “UMe carries the responsibility of amplifying great artists, their culture-shaping stories, and a catalogue of classic albums. I’m excited to continue pushing UMe forward, working alongside Jamie to develop fresh ways to grow our artists’ careers, fanbases, and legacies.”

Jamie Krents said: “Both UMe and Verve share a deep commitment to artistry and originality. I’m honoured to take on this expanded role, working with Bruce and building on his leadership and vision, as we continue to invest in timeless talent, and develop new initiatives to help our artists deliver lasting cultural and commercial impact.”

PHOTO: Lester Cohen/Getty

 

author twitter FOLLOW Andre Paine


For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...