Universal Music Group, in partnership with its hospitality venture UMusic Hospitality & Lifestyle, has launched two new UMusic Shop locations in New York and London.

According to the announcement, the stores are “dedicated to reimagining the fan experience”. 

Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG’s artists, songwriters and labels. 

UMusic Shop NY is open at 2 Penn Plaza, becoming UMG’s first permanent bricks-and-mortar superfan retail experience in North America. 

The store opens with a festive transformation, along with a curated selection of vinyl, merchandise and accessories from UMG’s artist roster including Olivia Rodrigo, Billie Eilish, Ariana Grande, Elton John, Rolling Stones, Post Malone, Beastie Boys, Nas, KISS, and many more. 

To celebrate the opening, UMusic Shop NY has also partnered with New York’s Awake NY on an exclusive capsule collection. 

We are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about

Susan Mazo

UMusic Shop NY will this week transform with the premiere of two fan-driven pop-ups honouring the songs of Neil Diamond and celebrating the upcoming release of Song Sung Blue in cinemas later this month (December 11) and Republic Records artist Conan Gray (December 12).

The London shop, UMusic Shop Camden, will open on December 16. Located in the heart of Camden Market, the space will serve as a creative hub featuring music, fashion and design. 

The store will feature exclusive artist collections, installations and live performances, along with a vinyl lounge, DJ booth and recording studio-inspired sound room.

Susan Mazo, EVP & chief impact officer at Universal Music Group, said: “The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters and brands to connect with their fans through exclusive experiences, merchandise and bespoke collections. 

“Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”

These new locations build on earlier launches in Madrid and in the heart of Tokyo’s Harajuku district.

PHOTO: Taliyah Fox

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