Universal Music Greater China has appointed veteran music executive Sam Hu as managing director of Universal Music China & SVP, Universal Music Greater China, effective immediately.
Based in Beijing, he will report to Timothy Xu, chairman and CEO of Universal Music Greater China.
Hu will oversee the company’s operations and strategic development in China, with a focus on accelerating artist development, strengthening the company’s position in the local market, driving long-term success for domestic artists and further expanding the international reach of Chinese artists through UMG’s global network.
Hu has more than two decades of leadership experience across both international music companies and major domestic businesses, including navigating both major global music corporations and China’s local music ecosystem.
Over the course of his career, he has held senior roles at leading music organisations in Greater China, including serving as general manager of Warner Music China, general manager of Sony Music Entertainment China and vice president of Taihe Music Group.
Hu has a track record across A&R, artist management, copyright management, marketing, digital music development and live entertainment operations.
Sam’s strategic and creative vision, operational depth and proven leadership make him exceptionally well positioned to lead Universal Music China into its next phase of growth
Adam Granite
Adam Granite, executive vice president, market development, Universal Music Group, said: “Sam is a highly respected executive with a rare combination of international company leadership experience and a deep understanding of China’s local music ecosystem and culture. China remains one of the most important and dynamic markets in the global music business, and Sam’s strategic and creative vision, operational depth and proven leadership make him exceptionally well positioned to lead Universal Music China into its next phase of growth. We are delighted to welcome him to the UMG family.”
Timothy Xu, chairman and CEO, Universal Music Greater China, said: “Sam has an exceptional understanding of the industry, a sharp instinct for talent development and market trends, and a strong track record of building artist careers, businesses and teams, as well as being one of the few executives in the market who combines operational experience globally and locally at the highest level. I am confident that under his leadership, Universal Music China will further strengthen its artist development capabilities and create more opportunities for Chinese artists and music to connect with audiences around the world.”
Sam Hu, managing director of Universal Music China & SVP, Universal Music Greater China, said: “I am sincerely grateful to Timothy for his trust. Having worked together previously, I have long appreciated his openness, vision, and commitment to innovation and collaboration, which have always been a source of encouragement to those around him. I look forward to joining my colleagues at Universal Music China and contributing to the continued growth of Chinese music on the global stage.”
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