Universal Music Group has expanded its mental health and wellbeing strategy with the announcement of two new partnerships with Amber Health and Project Healthy Minds.
“Building on UMG’s existing initiatives, these moves underscore its commitment to advancing industry standards and supporting artists and songwriters, employees and the broader industry,” said a statement.
Through a combination of partnerships and programmes, the company is improving access to care within its creative community.
These services now include:
– A partnership with Amber Health to provide mental health services to its North American artists and songwriters. This will provide 24/7 access to clinical expertise, including crisis response, care planning and specialised referrals. UMG will also work with Amber Health to provide additional behavioural health support to UMG employees in the US and Canada.
– Since February 2025, UMG has teamed with Music Health Alliance on their Music Industry Mental Health Fund. UMG has made a long-term commitment to support the Fund, which provides end-to-end mental health navigation services, including care coordination, resource identification and ongoing support, in order to provide continuity of care across all career stages within the music industry.
“UMG continues to deepen its collaboration with leading organisations to broaden the delivery of practical tools and educational initiatives aimed at improving mental health literacy and reducing stigma,” added the statement.
The major has been named as a founding member of Project Healthy Minds’ workforce mental health research initiative. It has become the first music company committed to the development of a standardised framework to measure workforce mental health and its correlation with organisational performance.
In collaboration with academic partners, including Harvard Business School, this initiative is intended to establish data-driven benchmarks and inform best practices across industries.
UMG continues to work with existing longstanding partners including Mental Health Coalition (MHC) to highlight the resources and research-backed ways that music can support mental health.
Our focus is on expanding access to care, reducing stigma, and ensuring that our artists and songwriters, employees, and the broader music community have the resources they need to thrive
Susan Mazo
Susan Mazo, chief impact officer, Universal Music Group, said: “Through our strategic partnerships with organisations like Amber Health and Project Healthy Minds, and our continued investment in groundbreaking programs like Music Health Alliance’s Music Industry Mental Health Fund, we are working to redesign how our industry supports wellbeing. Our focus is on expanding access to care, reducing stigma, and ensuring that our artists and songwriters, employees, and the broader music community have the resources they need to thrive.”
In a statement, Dr Chayim Newman & Zack Borer, co-founders, Amber Health said: “Our partnership with UMG marks a real shift in how labels support their artists. Together with UMG’s corporate and label leadership, we're embedding quick access to specialised mental health care directly into the labels’ infrastructure, making it proactive rather than an afterthought. We couldn't be prouder of this work, or the message it sends to the rest of the music industry.”
"Music has always been a vehicle for mental health conversations and now Universal Music Group is bringing that same honesty inside its own walls,” said Phil Schermer, founder and CEO, Project Healthy Minds. “When a company of UMG's reach commits to this, the whole industry pays attention.”
In addition, UMG continues to enhance its employee wellbeing offerings through expanded access to therapy, virtual care solutions and employee assistance programme services, with additional programming, including targeted workshops.
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