UK Music Diversity Taskforce chair Ammo Talwar: Rewrite the rule book to create a stronger industry

UK Music Diversity Taskforce chair Ammo Talwar: Rewrite the rule book to create a stronger industry

UK Music Diversity Taskforce chair Ammo Talwar MBE explains how UK Music’s new Five Ps guide is helping to nurture diverse talent and inclusive leadership in the music industry... 

Imagine a UK without reggae, without grime, without punk, or UK garage. Imagine a music scene stripped of its colour, its edge, its truth. It is unthinkable. 

Walk into any venue, scroll through any playlist, or tune into any festival stage across the UK, and you will hear it: an unmistakable chorus of cultures, identities and histories. 

UK music is a mixtape of genres, voices and identities generated by migration, resistance and celebration. From the raw energy of punk to the poetic power of Grime, from bhangra beats to lovers rock, our music is global, boundary-breaking, and unapologetically diverse

Behind the scenes, however, the industry that profits from this diversity often fails to reflect it. That’s why UK Music has launched its ground-breaking Five Ps guide based on the five pillars of People, Policy, Partnerships, Purchase and Progress. 

For years, UK Music has worked to close this gap. Through initiatives like the UK Music Diversity Taskforce and the Ten-Point Plan, we have challenged racism, discrimination, and inequality. We have gathered data, amplified lived experiences, and held the sector accountable. 

Yet despite positive progress, the pace of change still feels a little sluggish. Diversity cannot be a side project; it must be a core principle.

Since its formation in 2015 pioneered by the legendary Keith Harris OBE and Paulette Long OBE, the Diversity Taskforce has led the way in collecting evidence and championing change. Our biennial reports have become the benchmark for transparency, revealing both the progress we have made and the barriers that remain. 

UK music is a mixtape of genres, voices and identities generated by migration, resistance and celebration

Ammo Talwar

In 2020, we launched the Ten-Point Plan, asking every member organisation and the broader industry to set tangible targets, from recruitment, to leadership, to representation. The results have encouraged clearer goals, deeper conversations, and a growing commitment to equity across race, gender, disability, and social mobility. 

And we listened. Feedback from our 2021 report, Moving the Dial on Diversity, made it clear that we needed to work with greater flexibility –especially for smaller organisations – and with a broader lens that recognised intersectionality and the complexity of lived experience. Special thanks to Kate Reilly from PPL who helped steer the ship during its bumpy period. 

In response to feedback, we launched The Five Ps – a practical, powerful guide designed to help music companies move beyond pledges and embed inclusion into every part of their organisation. But how?

The Five Ps champions people by nurturing diverse talent and inclusive leadership. It reshapes policy through transparency and a commitment to go beyond legal minimums. It builds partnerships outside traditional industry hubs, engaging communities across the UK. Through purchase, The Five Ps promotes fair contracting and supplier diversity, and under progress, it drives systemic change through accountability and continuous improvement.

This is not about ticking boxes. It is about rewriting the rules. The Five Ps offer a roadmap for every organisation, big or small, to be part of a cultural shift that makes diversity not just visible, but foundational. 

Of course, there are critics. Some argue that diversity initiatives create bureaucracy or distract from talent. Others believe the market will fix itself over time. But history tells a different story. Without intentional action structural barriers persist. Talent from marginalised communities continues to be overlooked, not because it is absent, but because the system is not built to recognise it.

The Ten-Point Plan and The Five Ps are not about quotas or compromising creativity. They are about removing the obstacles that prevent talent from all backgrounds from flourishing. Because true meritocracy only exists when everyone starts on equal footing.

British music is bold, global, and boundary-breaking. Our industry must reflect that same spirit, not just in sound, but in structure. The Five Ps offer a way to embed inclusion not as a project, but as a principle. 

The journey will not be easy or quick, but it is essential. Every label, venue, and company has a role to play. The time to act is now because diversity is not just the sound of our future, it is the strength of our present.

 



For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...