TuneCore has expanded the company’s international leadership team with key promotions.
The independent development partner for self-releasing artists, which is part of Believe, has named Basile Beaugendre and Cyrus Chen to the roles of regional head of TuneCore, Europe, and regional head of TuneCore, APAC, respectively. They report to Brian Miller, TuneCore’s chief business officer.
“In the last year, more than 75% of new releases through TuneCore have come from outside of the United States, and Basile and Cyrus have each been invaluable in helping independent artists looking to develop long-term careers through TuneCore,” said Brian Miller. “As we continue to invest in opportunities to support artists around the world, Basile and Cyrus are best suited to oversee our overall growth strategy and guide our local teams to make an impact for our artists.”
In his role as regional head of TuneCore, Europe, Beaugendre will oversee the European heads of TuneCore teams spanning France, Germany, UK, Italy, Netherlands, Scandinavia and Eastern Europe, while simultaneously managing relationships with local DSPs and overseeing local marketing efforts to helpTuneCore artists.
As we continue to invest in opportunities to support artists around the world, Basile and Cyrus are best suited to oversee our overall growth strategy
Brian Miller
Basile Beaugendre said: “I have always believed in a music industry that prioritises the artist, and I’ve dedicated my career to making that a reality. As Europe is a cornerstone of the industry, I’m thrilled to now amplify this mission on a European scale, and am ready to ensure TuneCore remains at the forefront of its creative evolution.”
Beaugendre has served as head of TuneCore, France, since 2019 where he helped transform the division into TuneCore's second largest business unit worldwide. In his role, he developed technical tools to facilitate the transition of top-performing TuneCore artists to Believe, executed high-profile events and marketing campaigns in support of the brand and local TuneCore artists, and strategically restructured the region’s approach to artist and brand marketing.
As regional head of TuneCore, APAC, Chen will be responsible for the strategy, operations and coordination of all local teams in the region including India, Indonesia, Vietnam, Philippines, Singapore, Malaysia, Laos and Thailand, while also driving the expansion of TuneCore’s presence into new APAC territories outside of Southeast Asia. He will also continue to coordinate artist and label partnerships throughout the region, as well as the development and execution of localised marketing initiatives.
“We've forecasted internally that Asia will become the world's largest music market by 2030,” said Cyrus Chen. “The opportunity ahead is immense, and I'm deeply motivated to lead TuneCore's efforts in ensuring that independent artists across the region have the tools, support, and platform to be part of that growth.”
Chen has served as head of TuneCore, Southeast Asia, since 2020 where he launched multiple community hubs throughout the region. He also pioneered localised payment rollouts in Indonesia, Philippines and Vietnam, reducing barriers for independent artists in underserved markets and increasing access to growth and development opportunities.
In the past three years, Chen has grown the number of active TuneCore artists in the region by more than four times.
PHOTO: (L-R) Basile Beaugendre, Cyrus Chen
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