After a decade at TuneCore, CEO Andreea Gleeson is to move on from her role at the digital music distributor, publisher and licensing service.
In a memo to colleagues obtained by Music Week, Gleeson announced her move to a new role as strategic advisor at parent company Believe.
Gleeson was promoted to CEO almost five years ago and has overseen further growth at the company.
In November, TuneCore reported that artists on the platform have collectively earned $5 billion since it launched in 2006.
Believe has not announced a new chief executive but has confirmed that TuneCore leadership will continue to be overseen by Romain Vivien, Believe’s global head of music.
“As I write this, I’m filled with pride, gratitude, and a deep sense of connection to all of you,” wrote Andreea Gleeson in her memo to colleagues. “After 10 years at TuneCore, and with the company well positioned for continued success, Believe and I have mutually agreed that the time is right for me to transition. Effective immediately, I’ll be moving from my role as CEO of TuneCore into a strategic advisor position for Believe.
“As TuneCore enters this next phase from a position of strength, its mission remains: empower independent artists to succeed on their own terms, moving them from ‘access to success’ through an efficient, automated platform. Moving forward, TuneCore will prioritise harnessing more fully the capabilities of Believe, to help artists grow globally.”
Together, we’ve transformed this company, expanding our global footprint, strengthening and modernising the platform, and pivoting from just distribution to artist development
Andreea Gleeson
Gleeson said TuneCore’s success has also been “deeply connected to the Believe Group’s long-term vision and global scale, which allowed us to grow with purpose while serving independent artists at every stage of their journey”.
She expressed her confidence in the team and in TuneCore’s next phase of growth within the Believe ecosystem.
“Leading TuneCore has been one of the most meaningful chapters of my career,” she wrote. “Together, we’ve transformed this company, expanding our global footprint, strengthening and modernising the platform, and pivoting from just distribution to artist development by launching programs like TuneCore Accelerator to give artists deeper support, education, and access to real career-building opportunities. Through it all, we stayed true to what matters most: an artist-first mission and a belief in independence.
In a statement, Denis Ladegaillerie, founder and CEO, Believe, said: “We are grateful to Andreea for her leadership of TuneCore and the lasting impact she has had on the business. Over the course of her tenure, TuneCore strengthened its platform, expanded its global reach, and deepened its commitment to artist success. Her work co-founding the Music Fights Fraud Alliance and advancing gender equity in the music industry reflects values that are at the heart of Believe and areas we will continue to prioritise.
“As part of an evolution aligned with TuneCore’s next phase of growth and Believe’s long-term strategy, Andreea will transition into a strategic advisor role for Believe, where her experience and perspective will continue to support the Group at a strategic level.”
He added: “TuneCore leadership will continue to be overseen by Romain Vivien, Believe’s global head of music, with senior executives including chief revenue officer Brian Miller and chief technology and product officer Luxi Huang, to build on TuneCore’s strong momentum as we continue to invest in its future.”
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