SPV Distribution and Membran have merged to form OPEN (Orchard Physical European Network), a new physical distribution entity operating under The Orchard’s global umbrella.
Both SPV and Membran are long time partners with The Orchard, whose parent company is Sony Music.
“This strategic alliance significantly expands one of the world's largest independent record distribution networks, bolstering scale and reach across the UK, Europe and Asia for online retail, direct mail order and brick-and-mortar outlets,” said a statement.
The combined operation merges SPV Distribution and Membran staff, clients and accounts. This new structure will operate separately from the former SPV in-house labels, which will retain their current set-up and staff, now being administered through OPEN.
The creation of OPEN marks a pivotal moment for independent physical distribution
Frank Uhle
Frank Uhle, currently managing director of SPV, will lead OPEN as MD. Michael Kirschnick, senior finance director for The Orchard in Germany, will oversee finance and accounting operations for OPEN.
Manlio Celotti will continue his role as a senior consultant to The Orchard, advising on strategic and operational issues and supporting high-level client and account relationships.
"The creation of OPEN marks a pivotal moment for independent physical distribution," said Uhle. "By bringing together the strengths of SPV and Membran, we are establishing a formidable network that ensures our artists and labels receive unparalleled content implementation, supply chain optimisation, and expanded label services, all powered by The Orchard’s robust ecosystem."
"This alliance is a testament to our enduring commitment to the independent music sector," added Kirschnick. "In an increasingly consolidated market, OPEN stands as a beacon for independent content, providing stability and expanded opportunities for our partners."
FOLLOW 
