Magic Star, the kids and family division of The Orchard, and Sony Music Publishing have signed a global deal with Animaj.
The agreement will enable Animaj to expand the global reach and commercial impact of its catalogue, while retaining full ownership of its intellectual property.
It covers Animaj’s core kids and family music catalogues, including Pocoyo, Maya the Bee, HeyKids and Super Sema.
Under the new partnership, Magic Star will manage global distribution of recordings, while Sony Music Publishing will handle global music publishing for Animaj’s songs and compositions.
“Music is one of the ways our characters live with families every day,” said Gregory Dray, co-founder of Animaj. “With Magic Star’s distribution capabilities and Sony Music Publishing’s expertise, we’re expanding these connections everywhere in the world, while keeping our catalogue and creative direction fully anchored at Animaj. It's the model we believe wins in the long-term: IP-led, strategically partnered, locally and culturally relevant, with a global ambition."
With music at the core of Animaj’s creative identity, we look forward to leveraging our expertise to drive deeper consumer engagement through creative and forward-thinking audio strategies
Will Speer
Magic Star works with leading kids and family entertainment companies including Hasbro Entertainment, Spin Master Entertainment, WildBrain and MGA Entertainment, delivering tailored audio and distribution strategies designed specifically for young and family audiences across music streaming services.
Will Speer, managing director of Magic Star, said: "We’re thrilled to partner with a visionary company like Animaj across their diverse portfolio of established and emerging brands. With music at the core of Animaj’s creative identity, we look forward to leveraging our expertise to drive deeper consumer engagement through creative and forward-thinking audio strategies."
Rob Stratton, VP, visual & media rights, Sony Music Publishing UK, said: "We’re delighted to join forces with Animaj at this exciting moment as they continue to expand their global footprint. Our team looks forward to championing their catalogue of illustrious IP to help unlock new opportunities for their compositions worldwide."
