The Orchard has appointed Heather Vassar as its new senior vice president, Nashville.
Vassar will be based in Nashville and report to Colleen Theis, The Orchard’s president and chief operating officer.
In her new role, Vassar will spearhead and strategically guide The Orchard’s Nashville division.
Her remit will focus heavily on bolstering the company’s overall footprint and visibility throughout the market, including driving new relationships within Nashville’s independent music community and overseeing day-to-day operations.
“She will bolster support to The Orchard’s local clients, central to the initiative of expanding their global reach and unlocking new opportunities to effectively connect with audiences and partners worldwide,” said a statement.
Colleen Theis said: “We are excited to welcome Heather to The Orchard. Heather brings an invaluable level of expertise to our organisation, given her deep-rooted relationships within the Nashville market and significant connections throughout the wider music industry. Her proven ability to strategically cultivate opportunities for artists spanning an array of genres will be instrumental in helping us further our mission: to connect our diverse roster of clients with exponentially growing global audiences.
“Her appointment also represents a pivotal step in our ongoing commitment to elevating and empowering women in high-visibility leadership roles across our company.”
Heather brings an invaluable level of expertise to our organisation, given her deep-rooted relationships within the Nashville market
Colleen Theis
“I’m honoured to join The Orchard as SVP, Nashville, at an exciting time as genre lines blur and independent artists scale globally,” said Vassar. “I look forward to elevating our footprint to support this momentum while maintaining the vision and integrity established by Brad [Navin, CEO], Colleen and The Orchard team.”
Prior to joining The Orchard, Vassar served as SVP at Empire, where she launched their Nashville division and was instrumental in signing and developing breakout acts such as Shaboozey, CeCe and Wyatt Flores.
Vassar will continue to maintain ownership of her venture, Casual Media Partners, a music and media company that blends record label services, artist management, content creation and innovation initiatives spanning AI, tech, and cross-media storytelling.
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