The Core Entertainment has appointed Kate Bowling as director of creative.
In this new role, Bowling will lead all visual branding and creative direction across the management, label and publishing company, including music videos, digital content and long-term creative strategy.
She will work closely with The Core’s roster of artists, which includes Bailey Zimmerman, Nate Smith, Josh Ross, Hannah McFarland and Nickelback, with her focus being on The Core Records roster.
Bowling will report to Jamie Younger, VP of artist development, and will be based in The Core’s Nashville offices.
Bowling has joined The Core from Warner Music Nashville, where she played a key role in creative campaigns for several breakout artists. She was heavily involved in the visual direction for Bailey Zimmerman’s debut album, Religiously – The Album.
While at Warner, she also directed music videos and served as creative director for album artwork across multiple projects including Ashley McBryde, Avery Anna, Bailey Zimmerman, Braxton Keith, The Castellows and Redferrin.
Bowling’s appointment “marks a strategic next step in The Core’s evolution as it continues to build a fully integrated creative ecosystem for its artists,” said a statement.
“Kate is a powerhouse creative who understands how to translate an artist’s vision into powerful, resonant visuals,” said Chief Zaruk and Simon Tikhman, co-founders and co-CEOs, The Core Entertainment. “Her instincts, experience and passion for storytelling make her an incredible addition to our team. As we continue to grow The Core, bringing in talent like Kate ensures we’re building a creative infrastructure that matches the ambition of our artists.”
“Joining The Core feels like a full-circle moment,” said Kate Bowling. “From our earliest projects together, I felt a deep creative connection with the team and their artists. I’m excited to step into this role and continue building compelling visuals and creative worlds for our artists that elevate their music and help them connect with fans everywhere.”
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