Sony Music Entertainment (SME) has appointed Kevin Foo as managing director for Southeast Asia (Philippines, Indonesia and Thailand), effective immediately.
“In this role, Foo will oversee some of Southeast Asia’s fastest growing music markets, leading SME’s efforts to drive growth, champion artist development, and deepen engagement with audiences across these key countries,” said a statement.
Based in Singapore, he will report to Shridhar Subramaniam, president, Asia and Middle East, Sony Music Entertainment. In his new role, Foo will lead a well-established team, including the general managers of Indonesia, Thailand and the Philippines, as well as the vice president of international marketing for Southeast Asia, who will report directly to him.
Foo previously served as MD of RCA Records Greater China and GM of SME Taiwan. In Taiwan, the major said that he “demonstrated a forward-thinking approach to artist collaboration, industry growth and social justice issues”.
During the global Covid-19 pandemic, he orchestrated a cross-border collaboration that united 15 artists from eight countries under the SME label. The project supported Taiwanese singer-songwriter Eric Chou’s charity initiative, bringing together Asian superstars including Ben & Ben, Fatin and Sezairi.
Kevin has a unique ability to connect artists, markets, and audiences in ways that drive both commercial and cultural impact
Shridhar Subramaniam
Prior to Sony Music, Foo owned and operated one of Singapore's largest studios (Beep Studios), co-founded and ran indie label Umami Records and managed artists including Linying, Charlie Lim, Evanturetime and The Steve McQueens with his artist management company Foundation Music.
“Kevin has a unique ability to connect artists, markets, and audiences in ways that drive both commercial and cultural impact,” said Shridhar Subramaniam, president, Asia and Middle East. “His deep understanding of the region, coupled with his passion for artist development, makes him an ideal leader to shape the next phase of our Southeast Asia strategy.”
“I am honoured to take on this new role and look forward to building on SME’s strong foundation in the region,” said Kevin Foo, managing director for Southeast Asia (Philippines, Indonesia and Thailand), Sony Music Entertainment. “This is an exciting time for music in the region as we see local music like P-pop, Dangdut and T-pop expand its reach internationally. I hope to work with our incredible artists and teams to create new opportunities, amplify voices, and shape the future of music here.”
Foo’s appointment will help advance SME’s strategic vision for the region, including “fostering new talent and pioneering new ways to connect audiences with artists’ music”, while creating a substantial local music ecosystem.
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