Sony Music Entertainment and Berlin-based music company Two Sides are further expanding their joint-venture partnership.
“Two Sides has established itself over recent years as one of the most influential creative forces in the German-speaking entertainment business,” said a statement.
The company represents artists and labels such as Feder Musik (Apache 207), Achraf (6PM Records), Bipolar (Kane, Badchieff, Sosa La M, YC and Marli), Reezy, Sira, Bausa, Levin, Miksu/Macloud, Helena, Vinosh, Jenny Augusta and many more.
Rapper and singer Apache 207 is one of Germany’s biggest contemporary music stars, racking up 12 No.1 singles, two No.1 albums and five billion streams.
Founded in 2017, Two Sides evolved from an independent label into a creative hub that has made a domestic and international impact.
From an early stage, Two Sides has been connected to Sony Music through a joint venture with the major’s label Four Music and has since been distributed by Sony.
Lucas Teuchner, who in 2025 was joined by Sharon Alem in her role as label head, will continue in his position as managing director of Two Sides. He will additionally take on a broader advisory role for Sony Music. His focus will be on creative talent development and repertoire strategy across the group.
Alongside its label activities, Two Sides will also continue to operate as a management company. Alexia Kafritsas serves as head of artist management, with a remit to further expand both music talent and non-music talent operations.
With this new partnership, we are strengthening our footprint in rap, pop and hip-hop, expanding our creative service offering and creating new opportunities for growth
Christoph Behm
Christoph Behm, CEO Sony Music Entertainment GSA, said: “Over the past years, Lucas has built Two Sides into one of the most exciting music labels in the German-speaking market, shaping some of the most influential artists – both in recorded music and across the wider creative ecosystem. With this new partnership, we are strengthening our footprint in rap, pop and hip-hop, expanding our creative service offering and creating new opportunities for growth.”
Daniel Malat, SVP, Columbia Label Group, said: “Two Sides represents exactly what we stand for: strong artists, a strong vision and a team driven by genuine passion for music. Together, we elevate exceptional talent and create moments that resonate. We are very much looking forward to an even closer collaboration with the Two Sides team.”
Lucas Teuchner, managing director, Two Sides, added: “From the very beginning, Two Sides has stood for creative freedom and an entrepreneurial mindset. With Sony Music as a strong partner at our side, we can take this DNA to the next level – both nationally and internationally. I’m excited to move forward together with the Sony Music team.”
PHOTO: (L-R) Sandra Caase (CFO/COO, Sony Music GSA), Daniel Malat (VP, Columbia Label Group GSA), Lucas Teuchner (Managing Director, Two Sides), Alexia Kafritsas (Head of Artist Management), Sharon Alem, (Label Head, Two Sides), Christoph Behm (CEO, Sony Music GSA)
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