Sony Music Entertainment India has partnered with Tiger Baby Films on the launch of a new label.
“This collaboration merges the creative vision of acclaimed filmmakers Zoya Akhtar and Reema Kagti, and singer-songwriter, music supervisor, Ankur Tewari, with Sony Music Entertainment India’s global reach and industry expertise,” said a statement.
As one of its earliest projects, Tiger Baby Records has partnered with the jewellery brand Tanishq on a song composed by Abhishek-Ananya and performed by Poorvi Koutish.
Tiger Baby Records has also recently released the soundtrack for Superboys Of Malegaon, a film based on the life of filmmaker Nasir Shaikh. The soundtrack is composed by the duo Sachin-Jigar and penned by Javed Akhtar.
The label will also feature original music curated by Ankur Tewari, showcasing a variety of styles and emerging artists.
Tiger Baby Records is also set to launch the City Sessions Initiative in partnership with Mumbai’s Island City Studios. City Sessions will offer singer-songwriters the opportunity to refine their craft, collaborate with established artists in the studio and connect with wider audiences
“The joint venture leverages Sony Music Entertainment India's global resources and Tiger Baby Records' distinctive creative approach to cultivate a new generation of artists and amplify diverse voices in the Indian music landscape,” added the announcement.
Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take centre stage
Vinit Thakkar
Vinit Thakkar (pictured), managing director, Sony Music Entertainment India, said: “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take centre stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.”
Zoya Akhtar, co-founder of Tiger Baby Films, said: “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.
Reema Kagti, co-founder of Tiger Baby Films, added: “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.”
Ankur Tewari, singer-songwriter and music supervisor at Tiger Baby Films, said: “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.”
