Secretly Distribution has agreed a worldwide distribution deal with Third Man Records.
Launched by Jack White in Detroit in 2001, Third Man Records has been a strong supporter of vinyl.
“Together with Secretly Distribution, the company will further expand its aim to bring tangibility and spontaneity back into the record business,” said a statement.
Secretly Distribution will now handle physical and digital music distribution, digital and retail marketing, and technological support for all of Third Man Records’ catalogue and forthcoming releases. New albums from Snõõper and The Belair Lip Bombs will be Third Man’s first new releases through Secretly Distribution.
“We’re thrilled to welcome Third Man Records into the Secretly Distribution family of label partners,” said Rich Thane, associate director of artist & label strategy, Secretly Distribution. “As two fiercely independent, artist-first companies, our shared values and ethos make this partnership a perfect fit. With their iconic roster and passionate team, we’re excited to amplify Third Man’s global reach across both physical retail and digital landscapes.”
“Third Man is very happy to be welcomed into the Secretly Distribution family,” said Ben Swank, co-founder, Third Man Records. “We have so much respect for their work; they lead creatively with artists’ and labels’ vision at the forefront. We're excited about Third Man's future working alongside the Secretly Distribution team, and proud to be included in their roster of legendary and heavyweight independent labels.”
“As a full-service partnership, Secretly Distribution will uphold Third Man Records’ commitment to the undoubtedly sacred nature of music, amplifying the global reach of the label’s expansive operations and extraordinary facilities,” continued the statement.
As two fiercely independent, artist-first companies, our shared values and ethos make this partnership a perfect fit
Rich Thane
At its Nashville HQ, Third Man Records houses a record store, novelties lounge (featuring the Third Man Record Booth), label offices and distribution centre, photo studio, and the world’s only live venue with direct-to-acetate recording capabilities,
Detroit’s Third Man Records features a record store, novelties lounge, in-store performance stage, record booth and vinyl record pressing plant. It is currently celebrating 10 years as a retail location.
Additionally, in London, Third Man has a retail store, office, and a live venue, The Blue Basement.
Through its deal with Secretly Distribution, Third Man Records joins a roster of Secretly affiliates such as Dead Oceans, Drink Sum Wtr, Ghostly International, Jagjaguwar, Saddest Factory Records, Secretly Canadian and Numero Group. It also has label partners including Sacred Bones, Captured Tracks, Run For Cover, Rhymesayers, Chrysalis, A24 Music, Merge Records, Joyful Noise, Father/Daughter, Big Crown, Colemine, Jazz Is Dead, Oh Boy Records and more.
In addition to its new deal with Third Man Records, Secretly Distribution has recently agreed a global partnership with vinyl specialist Org Music, a renewed deal with Asthmatic Kitty Records, and a global deal with Geoff Barrow’s and Redg Weeks’ Invada Records.
The company also earned a nomination for Distributor of The Year at this summer’s 2025 Libera Awards.
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