Scooter Braun is transitioning from his position as CEO of HYBE America into an executive advisory role.
Braun will serve as a director on HYBE’s board and senior advisor to the chairman and CEO of HYBE.
In this capacity, he will formally hand over his day-to-day duties to Isaac Lee, while continuing to support HYBE’s business strategy and key decision-making from a board-level perspective.
“This shift will allow Braun to pursue other areas of strategic focus while remaining closely involved with HYBE’s long-term vision as one of the company’s largest individual shareholders,” said a statement.
“Scooter has been an extraordinary partner, a visionary executive, and a true catalyst for cultural exchange,” said Bang Si-Hyuk, chairman of HYBE. “His contributions have been vital in establishing our ambitious presence in the US market. I am deeply grateful for his leadership, his astute instincts, and his unwavering passion for artists. We wish him immense success in his exciting next chapter and look forward to continuing our partnership in executing HYBE’s global vision.”
Braun’s transition from full-time artist management began in June 2021, following the strategic acquisition of his company, Ithaca Holdings, by South Korea’s HYBE.
The company said Braun has been “instrumental in fostering connections between Western and Asian markets, overseeing HYBE’s substantial growth in the US and solidifying the company’s position as a leading global entertainment entity”.
During his tenure, Braun provided key guidance for significant US acquisitions, integrated talent and executives into the HYBE ecosystem, and established the foundation for the company’s multi-label structure and IP-driven strategy within the Western market. He led the acquisition of QC Media Holdings and incorporated SB Projects as well as Big Machine Label Group into the existing roster of talent.
“His contributions have created a lasting impact across the music, technology, and media landscapes, empowering HYBE to reach broader audiences and expand its presence on diverse platforms,” added the statement.
“Being a part of HYBE and witnessing its remarkable growth has been one of the most inspiring chapters of my professional journey,” said Scooter Braun. “Chairman Bang is a true visionary and a musical genius. What he has built with HYBE is unparalleled. I am incredibly proud of our collective accomplishments and look forward to supporting chairman Bang and CEO Jason Jaesang Lee in their continued success as I step into what’s next.”
Braun established himself through his work managing artists such as Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, The Kid Laroi, and more. Under his guidance, Ithaca Holdings and SB Projects evolved into a force in music, media and technology.
“His upcoming ventures are anticipated to reflect his expansive cross-industry vision and proven ability to cultivate culture at scale while continuing a focus on his philanthropic efforts,” said the statement.
Isaac Lee, who has been leading HYBE Latin America as chairman since November of 2023, will become chairman and CEO of HYBE America, with oversight of BMLG in Nashville and QC Media Holdings in Atlanta, as well as remaining as chairman of HYBE’s Latin American operations in Mexico, Miami and Medellin.
PHOTO: Jemal Countess/Getty Images
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