RCA Records UK has opened a pop-up shop at Mare Street Market, King’s Cross.
“Presenting a physical space for artist and fan interaction, the shop will spotlight the label’s rich legacy through vinyl, curated fan activations, artist merch, and much more,” said a statement.
The flagship Sony Music label will have a nine-month residency at the King’s Cross location. The curated vinyl collections will feature records from RCA roster, including Beyoncé, Bring Me The Horizon, Jade, André 3000, Sade, Kaytranada, Miley Cyrus, Pharrell Williams, Myles Smith and more.
“This space is more than a record shop, it’s a celebration of RCA’s past, present and future,” said Glyn Aikins and Stacey Tang, co-presidents, RCA Records UK. “At a time when fan connection is more important than ever and harder to win, we decided to create a physical hub that brings artists' stories to life in a fresh, meaningful way. Mare Street Market, right on the doorstep of Sony HQ, felt like the perfect home for this residency.
“From legacy defining catalogue artists, to breakthrough talent like Jade and Myles Smith and established acts like Bring Me The Horizon, this pop-up provides everyone with a chance to get closer to the music, the culture that embraces it, the artists shaping it as well and the fandoms that support and power them all.”
At a time when fan connection is more important than ever and harder to win, we decided to create a physical hub that brings artists' stories to life in a fresh, meaningful way
Glyn Aikins and Stacey Tang
Damaris Rex-Taylor, MD of RCA Records UK, and Alex Bean, head of marketing, added: “The record shop is an immersive hub where music, art, design and culture collide. Through activations and bespoke experiences, the shop creates new ways for fans to connect with our artists. The RCA Shop is an experiential space that reflects the label’s spirit and energy: celebrating culture, sparking curiosity, and bringing people together.”
The pop-up will officially launch on Wednesday, September 24 with its first activation – a celebration of Jade’s That’s Showbiz Baby!, which has secured the biggest opening for a debut album so far this year. The space will feature a curated display of Jade’s looks, including from her Glastonbury performance and the Angel Of My Dreams blue coat.
As part of the launch, contemporary artist Koby Martin will also design a bespoke black-and-white mural for the shop.
Located within Mare Street Market, the shop is near Sony Music’s HQ.
FOLLOW 
