Punk and hardcore label Trust Records has appointed Sam Siegler and Mike Nucero as creative directors.
Since its inception in 2020, Siegler and Nucero, under their design banner Easy Does It, have led the visual creative and storytelling at Trust Records.
Over the past four years, Trust Records has made strategic partnerships on the creative side with Vans, Brain Dead, NTS Radio, Beyond The Streets, Ian MacKaye, Ed Colver, Atiba Jefferson, Kat Moss (Scowl) and Pat Flynn (Have Heart / Fiddlehead).
“Our mission at Trust Records is to preserve and celebrate the recordings of seminal punk and hardcore bands for future generations,” said the company’s founder Matt Pincus. “Sammy is a unicorn. One of the finest and most widely respected musicians to come out of punk and hardcore, he is also a world-class creative who, in partnership with Mike, has helped Trust steward the stories of these classic punk and hardcore artists and their most important releases. My Co-Founder Joe Nelson and I are thrilled to formally welcome Sammy and Mike as co-creative directors of Trust.”
Over the years, Siegler has played with Gorilla Biscuits, Side by Side, Youth Of Today, Shelter, Judge, CIV, Rival Schools and 7 Seconds. He has played Radio City Music Hall, the Royal Albert Hall and Madison Square Garden and has had stints playing with Patti Smith, Limp Bizkit and Glassjaw.
Our mission at Trust Records is to preserve and celebrate the recordings of seminal punk and hardcore bands for future generations
Matt Pincus
In 2012, he moved to Los Angeles to oversee music partnerships at Lunchbox, a marketing agency and division of JWT. He later became creative music director, working across Vivendi-owned properties Havas and Universal Music.
More recently, he has overseen marketing initiatives at Revelation Records and managed artists Narrow Head and Soul Blind.
“Working with Trust Records has given me the opportunity to work with my music heroes,” said Siegler. “As we continue to grow, I’m looking forward to working alongside Mike and the team at Trust to continue to tell the stories of the bands who have been so important to so many music fans around the world.”
Mike Nucero is a creative who has worked with such global brands as Supreme, Nike, Adidas, Major League Baseball, Uncle Paulie’s, Live Nation, Vans, UMG, Warner Bros, and many others.
“I’m super excited to work on these projects, shining a light on the importance of this music and its impact,” said Nucero.
PHOTO: (L-R) Mike Nucero and Sam Siegler (photo Courtesy of Trust Records)
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