Pulse Records and ISO Supremacy have signed London-born singer-songwriter Ama (formerly known as Ama Lou).
The deal marks the second signing to the Pulse Records/ISO artist development joint venture, following the successful signing and launch of Tommy Richman in 2023.
The ISO Supremacy label was founded by recording artist Brent Faiyaz.
Previously signed to Interscope, US-based Ama recently released My Girl via Pulse Records/ISO Supremacy. The single marks her first release in nearly two years.
In a statement, Pulse Music Group co-CEOs Josh Abraham and Scott Cutler and president Ashley Calhoun said: “Brent is a legend, and we built massive success together right off the bat with our creative JV. We continue to set a high artistic bar when it comes to signing and launching artists. With Ama, most of our team have already been fans of hers, so we knew right away this is someone we wanted to be in business with.
“Ama has a unique ability to tell stories and draw people to her art through an intersection of music, fashion, and culture. She has really stepped into her own with her new music and our entire team is passionate about what we are building with Ama, alongside ISO.”
Brent Faiyaz said: “Ama is one of the greatest creative minds I’ve ever come across. We’ve been friends since 2019, so when I got the opportunity to partner with one of my favourite artists/directors/tastemakers, who also happens to be the homie, I knew brilliance was inevitable. We’ve got some groundbreaking things on the way. I’m beyond excited.”
Ama said: “It felt like the right time to try something new. ISO and Pulse Records are artist-friendly labels, and with Brent and I being friends for years, sharing a lot of compatible creative vision, it just seemed like the natural progression of things.”
Making an impact across music, fashion and media, Ama has appeared on covers of 10 Magazine, Puss Puss, Pop, Notion and Exit, and has been featured by Vogue, i-D, V Magazine, WWD, Elle and Paper.
Pulse Records launched in 2023 as a partnership with Concord and is distributed via Universal Music Group. The label is part of Pulse Music Group, which also has a music publishing and management arm.
Brent Faiyaz is managed by Paul Brokenburr. Ama is managed by Tara Beikae.
PHOTO: (L-R) (Front): Tim Glover, President, A&R, Pulse Records; Ama; Ashley Calhoun, President, Pulse Music Group. (Back): Scott Cutler, co-CEO, Pulse Music Group; Brent Faiyaz; Ashani Allick, A&R, ISO Supremacy; and Josh Abraham, co-CEO, Pulse Music Group (credit: Luke Fisher)
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