Following major label agreements with Udio, now the independent sector is licensed with the AI-powered music creation platform.
Merlin, the digital licensing agency for the indies, unveiled what it described as a “landmark partnership” with Udio. It is the first big deal to be unveiled since Merlin veteran Charlie Lexton officially took over as CEO.
“This announcement reinforces Merlin’s position at the forefront of the evolving AI landscape, demonstrating how the music industry can work with AI companies on a licensed basis,” said a statement.
The agreement establishes a framework for licensing Merlin’s independent members’ repertoire to train AI models while protecting the value of real artistry and ensuring fair compensation.
Through this collaboration, Udio will develop new AI models trained on licensed music from participating Merlin members, with protections built in to safeguard artists' rights.
In common with major label agreements, the deal includes protections designed to maintain the value of human artistry. Udio had previously been subject to legal claims from the music industry but has since reached agreements with UMG and Warner.
In addition to training, Merlin and Udio are collaborating to unlock new first-of-a-kind forms of creative expression that were previously unimaginable.
As AI develops, it is critical to Merlin that we work with partners who respect artists, their work, and the requirement to license music
Charlie Lexton
“As AI develops, it is critical to Merlin that we work with partners who respect artists, their work, and the requirement to license music,” said Charlie Lexton, CEO of Merlin. “For some time, Merlin and Udio have been engaged in conversations focussed on a foundation of consent and fair remuneration. We are excited by Udio’s vision and how they clearly respect and value our members and their artists.”
“Independent artists are the driving force of this partnership,” said Andrew Sanchez, co-founder and CEO of Udio. “By teaming up with Merlin, we’re ensuring they maintain control over their work and are compensated for their creativity. Together, we’re building a platform that gives fans and creators unmatched tools, real power and a deeper connection to the music they love. We’re not just imagining the future of music creation – we’re making sure independent artists are helping us lead it."
Charlie Lexton added: “Our partnership illustrates that Merlin is committed to participating in shaping the opportunities AI promises, rather than simply reacting to its development.”
PHOTO: (L-R) Andrew Sanchez and Charlie Lexton (credit: Charlie Lexton photo by Kate Shortt)
FOLLOW 
