Nettwerk UK has appointed Owen Lloyd to the London-based team to lead on all catalogue marketing strategy and initiatives globally. 

Lloyd was previously at Universal Music Recordings, where he served in the repertoire development team for seven years. 

He has worked on campaigns for legacy artists such as The Cranberries, Brian Eno and the Spice Girls, with the team winning Music Week’s Catalogue Marketing Award in 2022 for Spice25. 

In addition, Lloyd was instrumental in developing catalogue digital strategy, working on frontline-integrated releases for artists including Doves, Sam Smith, Glass Animals, Chemical Brothers and The Kooks.

Owen Lloyd said: “Nettwerk has a rich history as an independent label with a pioneering spirit. I’m delighted to be joining the team and look forward to helping shape our catalogue strategy in ways that embrace that same spirit – making our artist campaigns ever more vibrant, compelling, and uniquely individual.”

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