[PIAS] label Play It Again Sam has signed Massive Attack in what it describes as a “landmark partnership”.
Massive Attack confirmed the release of new single Boots On The Ground. The track is released today (April 16) via Play It Again Sam and represents the first new Massive Attack material in several years.
The release is accompanied by an original film directed by Massive Attack in collaboration with US photo artist Thefinaleye. It has launched across the band’s digital platforms.
Boots On The Ground is the first of several releases planned around the band’s forthcoming live activity, including a run of major festival performances throughout summer 2026.
Kenny Gates, executive chairman of [PIAS], said: “We’re honoured to welcome Massive Attack to Play It Again Sam. They are a band I’ve admired for decades, not just for their groundbreaking music but for their uncompromising creativity and cultural impact. To be working with them is genuinely exciting for all of us at [PIAS], and this partnership feels like the start of a very exciting journey.”
Russell Crank, director of A&R at Play It Again Sam, added: “In a time like this, standing behind the vital voice of Massive Attack is a privilege. We’re fully committed to Rob, Grant and the important art they continue to make, and the remarkable work they’re about to share this year.”
They are a band I’ve admired for decades, not just for their groundbreaking music but for their uncompromising creativity and cultural impact
Kenny Gates
In a statement, Massive Attack said: “This track is arriving in an atmosphere of chaos. Across the western hemisphere, state authoritarianism and the militarisation of police forces are fusing again with neo-fascist politics. Seen within the American emergency, at home and overseas, this track contains pulses of callous impulse and abandoned mind.”
Boots On The Ground also marks Tom Waits’ first new recording since his 2011 album Bad As Me, and features additional vocals from his son Casey Waits.
Play It Again Sam, part of the [PIAS] Label Group, was formed in 1982.
“With a heritage rooted in artist development and creative independence, the label has consistently championed boundary-pushing music across genres, working with internationally acclaimed artists and building long-term careers on a global scale,” said a statement.
In line with their ongoing environmental commitments, Massive Attack have partnered with Good Neighbors to produce an ‘EcoSonic’ vinyl pressing using 100% recycled PET (rPET), fully recyclable and manufactured via an energy-efficient injection moulding process. Packaging is produced using 100% recycled paper stock and recycled polyethylene outer sleeves.
Further Massive Attack releases will follow across 2026 alongside their extensive schedule of live performances.
See the new edition of Music Week (out April 21) for an exclusive interview with the [PIAS] leadership team.
Photo credit: Warren Du Preez
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