Warner Music Group has appointed Lo Ting-Fai, known as Lofai, as president, Warner Music APAC.
Effective August 11, he will be based in Hong Kong, reporting to Robert Kyncl, CEO of WMG. All of the company’s recorded music territory heads across the Asia-Pacific region will report to Lofai.
Lofai has joined WMG from telecoms giant PCCW, where he most recently served as CEO of its subsidiary MakerVille, which focuses on content creation, artist management and live events, and COO of Viu, its regional streaming platform. He has also written hit songs under the pseudonym Yu Ri.
Lo Ting-Fai said: “I’m excited to be taking up this incredible role. WMG has been rewriting the rules when it comes to how a music company works in our changing industry, and it has massive ambitions for growth in the APAC region. I look forward to collaborating with Robert and WMG’s teams around the world as we help more Asian artists hit the global stage, strengthen our incredible catalogue, and find fresh, innovative ways to build passionate, loyal fanbases.”
Robert Kyncl said: “Lofai will oversee many of our highest priority markets both today and in the future, with culturally diverse music scenes, filled with next generation talent and iconic copyrights. He brings his creative flair, business acumen, and connections throughout the digital economy to this super important role. Together, we’re committed to finding and developing artists with massive creative and commercial impact, evolving our suite of services, and growing our market share across the region.”
Born and raised in Hong Kong, Lofai started his career in radio, before he moved to become a creative at advertising agencies, including Wieden+Kennedy and CTWCM.
He went on to work for Apple as its creative director for Asia Pacific, before joining PCCW in 2010.
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