Lickd has expanded its team with the appointment of Christopher Collins as its new marketing director.
The music licensing platform for creators and brands has recruited Collins from Audio Network, where he led global campaign strategy. He has extensive experience in data-driven growth, creative marketing and cross-industry collaboration.
In this role, Collins will lead brand, growth, and creator marketing strategy, shaping how Lickd engages creators and brands globally.
This new hire follows the recent launch of Lickd For Brands, a platform that empowers brands to legally use chart-topping music at scale for organic social media content on TikTok, YouTube Shorts, Instagram Reels and Snapchat.
Paul Sampson, CEO at Lickd, said: “After a year of growth for Lickd, we are delighted to be in a position to hire leading figures in the marketing industry. Christopher brings a wealth of experience from his work with Audio Network and Underscore and is perfectly placed to help us become a market leader in the space and continue to expand our support to creators and brands.”
Christopher Collins said: “I’ve spent my career building brands that connect creative ambition with business growth – and that’s exactly what Lickd stands for. It’s not just solving copyright headaches; it’s partnering with creators and brands, empowering them to grow through music.
“In a space that’s evolving faster than ever, Lickd’s unique offering provides cut-through and impact in a way few others can. Joining at this moment of growth is truly exciting – there’s an opportunity to build on a great foundation, strengthen an amazing community and amplify Lickd’s role as the trusted growth partner for creators and brands globally.”
FOLLOW 
