Global digital distribution and label services company LabelWorx has unveiled a new service for its clients in the independent electronic music community.
Pick N’ Mix Promo is a new in-house marketing solution designed to help labels create fully tailored promotional campaigns for their releases.
“Our philosophy has always been to equip independent labels with the tools and expertise that were once only available through major labels,” said Dominic Kerley, VP of LabelWorx. “Today, the role of a distributor goes far beyond simply delivering music to DSPs. Labels expect comprehensive solutions that can match the capabilities of the majors while preserving their independence.
“By combining our in-house marketing team with a trusted network of partners, we’ve built a true all-in-one model that empowers labels to remain indie while accessing major-label-level support and impact.”
Pick N’ Mix Promo offers a curated menu of services that can be combined to match a campaign’s goals and budget. Each campaign is managed by LabelWorx’s in-house team.
Users will be able to select from a suite of tools including third-party playlist pitching, cross-platform digital advertising, community page seeding, radio plugging, bespoke creator campaigns, press releases, Spotify Canvas, club/DJ promotion, and social media strategy and services.
Our philosophy has always been to equip independent labels with the tools and expertise that were once only available through major labels
Dominic Kerley
“Working with LabelWorx’s Pick N’ Mix Promo was a game-changer for our release of Miguelle & Tons and Miluhska’s single Yo Te Deseo,” said Michael Discenza, label owner at Two And A Half Cats. “The combination of digital ads, playlist pitching, community seeding, and radio support drove nearly 900,000 video views, reached hundreds of thousands of listeners through playlists, and even secured features in Mixmag. Having that level of comprehensive campaign support all under one roof made a real difference.”
LabelWorx partners with industry experts including Your Army, Listen-Up, Syndicast, Ampligo, Infectious PR, Circa, Turnt, The Creative Music DVSN, Relish and more.
To date, the UK label services company’s Pick N’ Mix Promo offering has been utilised by Kaoz Theory, Two And A Half Cats, Dansu Discs, Stashed, This Ain't Bristol, Undergrowth, Feels Like Home, Della Bestia, and others.
LabelWorx has worked with record labels and artists for 15 years, providing infrastructure, tools and technology for digital campaigns.
The roster includes dance labels such as Catch & Release (Fisher), Solid Grooves (Michael Bibi, Pawsa), Artcore (Indira Paganotto), Bedrock (John Digweed), Black Book Records (Chris Lake), and Hellbent (Cloonee).
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