Los Angeles-based music technology company Klay Vision has closed separate AI licensing agreements with all three major music companies.
“These agreements establish terms on which Klay will help further evolve music experiences for fans, leveraging the potential of AI, while fully respecting the rights of artists, songwriters and rightsholders,” said a statement.
The agreements include Universal Music Group, Universal Music Publishing Group, Sony Music Entertainment, Sony Music Publishing, Warner Music Group and Warner Chappell Music.
Klay has worked in partnership with the music industry on a new active listening model designed to enhance both human creativity and the consumer experience. The platform reimagines listening with immersive, interactive tools powered by Klay’s Large Music Model, trained entirely on licensed music.
“All experiences created through the platform will enhance, rather than replace, human creativity, ensuring artistry remains at the centre and copyright is diligently protected,” added the statement.
Over more than a year, Klay has been working with key parties in the music industry to build a licensing framework for an AI-driven music experience. The tech firm is currently expanding its efforts to include all independent labels, artists, publishers and songwriters, in order to create a scalable foundation for the industry.
Ary Attie, founder & CEO, Klay, said: “Technology is shaped by the people behind it and the people who use it. At Klay, from the beginning, we set out to earn the trust of the artists and songwriters whose work makes all of this possible. We will continue to operate with those values, bringing together a growing community to reimagine how music can be shared, enjoyed and valued.
“Our goal is simple: to help people experience more of the music they love, in ways that were never possible before – while helping create new value for artists and songwriters. Music is human at its core. Its future must be too.”
At Klay, from the beginning, we set out to earn the trust of the artists and songwriters
Ary Attie
Michael Nash, EVP, chief digital officer, UMG, said: “We are very pleased to have concluded a commercial licence with Klay Vision, following up on our industry-first strategic collaboration framework agreement announced one year ago. The supportive role we played with the capable and diversified management team of Ary, Thomas, Björn and Brian in the development of their product and business model extends our long-standing commitment to entrepreneurial innovation in the digital music ecosystem.
“We’re excited about their transformational vision and applaud their commitment to ethicality in generative AI music, which has been a key foundation of our partnership with them from the very start of their journey.”
Dennis Kooker, president, global digital business, Sony Music Entertainment, said: “We are pleased to partner with Klay Vision to collaborate on new generative AI products. While this is a beginning, we want to work with companies that understand that proper licences are needed from rights-holders to build next-generation AI music experiences.”
Carletta Higginson, EVP, chief digital officer, WMG, said: “Our goal is always to support and elevate the creativity of our artists and songwriters, while fiercely protecting their rights and works. From day one, Klay has taken the right approach to the rapidly-evolving AI universe by creating a holistic platform that both expands artistic possibilities and preserves the value of music. We appreciate the Klay team's work in advancing this technology and guiding these important agreements.”
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