A new chapter of Warner Music Group’s distribution and label services expansion has begun.

Today (April 1), WMG has entered into a definitive agreement to acquire independent music platform Revelator – albeit with the transaction subject to customary conditions. An official press release states that it is “expected to close next quarter”, with WMG CEO Robert Kyncl already declaring that it is set to "turbocharge" both companies.

Formed in 2012, Revelator specialises in digital music distribution, rights management, royalty accounting, and real-time analytics. It currently supports hundreds of clients with cloud-based tools that streamline operations and financial reporting for artists, labels, and distributors. 

I’m very pleased to welcome the Revelator team to the WMG family

Robert Kyncl, WMG

WMG says its integration with the major, post-closing, “will transform the suite of services that WMG labels and ADA offer to artists and the independent community, while scaling WMG’s reach.” The deal will see Revelator "bring firepower to WMG’s global operations" while continuing to service its current customers. Among the full-stack platform’s signature features are the state-of-the-art Revelator Pro, Revelator API and its White Label solutions. 

Speaking about the deal, WMG CEO Robert Kyncl said: “The combination of Revelator’s leading-edge technology and array of premier services with our global infrastructure will turbocharge our joint mission to support more labels and artists around the world. I’m very pleased to welcome the Revelator team to the WMG family.”

Revelator founder & CEO Bruno Guez added: “Since launching Revelator in 2012, we’ve striven to make the music industry fairer, simpler, and more transparent by bridging the gap between creativity, technology, and distribution. We’re very happy to partner with WMG to superserve artists, labels, and distributors around the world.”

Last month, Kyncl wrote a detailed letter to shareholders outlining the industry’s new growth vectors – you can read our summary here.

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