Apple Corps has revealed plans for the first ever official Beatles fan experience to launch in London.
3 Savile Row, Mayfair was originally Apple Corps’ earliest 1960s headquarters, and the studio where Let It Be was recorded. It was also the setting for The Beatles’ final public performance, the iconic rooftop concert of January 30, 1969.
3 Savile Row will open its doors to the public for the first time. Due to launch in 2027, The Beatles at 3 Savile Row will feature seven floors of never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, a fan store, and the recreation of the original studio where Let it Be was recorded.
It will also give fans the opportunity to relive the iconic rooftop concert – as featured in Peter Jackson’s Get Back – in the location where it happened.
Since its inception in 1968, Apple Corps has overseen The Beatles’ creative and business interests. It now returns to its most famous early headquarters.
Apple Corps’ CEO Tom Greene said: “We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Paul McCartney said: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready."
Ringo Starr said: “Wow, it’s like coming home.”
Further details of The Beatles at 3 Savile Row – as well as details of a second experience currently in development – will be announced in the months ahead.
PHOTOS: Apple Films/Apple Corps/Ethan A Russell
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