Industry set for Q4 boost with new Taylor Swift album The Life Of A Showgirl

Industry set for Q4 boost with new Taylor Swift album The Life Of A Showgirl

When vinyl sales declined in Q2, one explanation was the absence of a Taylor Swift album in 2025 following the huge sales for The Tortured Poets Department in the prior year.

But now the UK recorded music sector can expect a Q4 boost with the US superstar confirming plans for a new studio album, The Life Of A Showgirl.

The official release date is to be announced but the pre-sale section of Taylor Swift’s online store confirms that physical copies will ship before October 13.  

The Life Of A Showgirl, which is Swift’s 12th album, is available for pre-order in vinyl (translucent orange vinyl with gold glitter), cassette and CD.

Anticipation for an announcement was growing this week following online teasers. 

Swift has kept up the pace with a run of studio albums and re-recordings of previous LPs in recent years, but she has been fairly quiet since the conclusion of the 149-date Eras Tour in December 2024.

In late May, she announced that she had struck a deal to acquire her original masters for her first six albums. Having so far re-recorded four of those, she said that the final two would "have their moments to re-emerge when the time is right".

Instead, Swift has apparently turned her attention to a brand new studio album, for which expectations will be off the chart. Last year the Tortured Poets Department (EMI) broke Spotify’s record for the most streamed album in a day.

The album accumulated more than 783,000 units in the UK last year – the most for any artist release in a calendar year since 2017. It has gone on to amass consumption of 931,825 since its release 16 months ago.

 



For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...