Key Production Group has announced the full roll-out of its Key Production Recycling scheme, providing a responsible and sustainable recycling option for vinyl and CDs that are no longer playable.
The scheme, which was originally launched in 2020, was designed to save unplayable vinyl and CDs from landfills and give them a second life. Covid interrupted the momentum of the scheme from the bespoke physical music and packaging manufacturing broker.
It has officially been kickstarted this year, to coincide with World Recycling Day on Tuesday (March 18). Record stores including Rough Trade and Sister Ray have come on board to trial the service, seeking the most sustainable option for their unplayable stock of physical music.
The scheme provides an option for vinyl and CD owners to recycle damaged items. All types of vinyl records, CDs and their packaging are accepted, regardless of size or conditions, and will be recycled responsibly.
Key Production Group has refreshed the service due the vinyl boom as well as the rise of Gen Z vinyl sales.
Music fans can simply send their vinyl records and CDs directly to Key Production Recycling to be sorted through a process called mechanical recycling. Vinyl records and CDs are shredded into small pieces and then sent off site to be melted. It is then extruded into granules called Recycled PVC and polycarbonate, which are suitable for creating new products and shipped onto manufacturers.
Vinyl records and CDs are made from different types of plastic. Vinyl records are made from polyvinyl chloride (PVC), while CDs are made from polycarbonate. Both materials can take hundreds of years to decompose in landfills.
By recycling PVC and polycarbonate, these materials can be developed into a wide range of applications. The recycled PVC from vinyl records can be used to manufacture new products such as construction materials (pipes and flooring), automotive parts such as dashboard, as well as garden furniture and traffic cones.
Key Production Recycling is and will continue to be beneficial for us at Rough Trade and our facilities
Lawrence Mongtomery
Recycled polycarbonate from CDs can be used within computer castings and mobile phone parts, some materials within medical devices and optical lenses and safety glasses.
John Service, strategy & sustainability director, Key Production Group, said: “Sustainability is a vital part of our identity here at Key Production Group and the idea to develop Key Production Recycling was born from our commitment to understanding and managing the lifecycle of physical music products, prompting us to ask: what happens when they can no longer be used. We are so excited to be working with labels and record stores across the country and allow the public to utilise something that is so beneficial in extending a product’s lifespan.
Lawrence Montgomery, Rough Trade MD, said: “Being able to provide a solution that’s not only sustainable but that will also have a positive impact on the life cycle of a product is really important to us at Rough Trade. Key Production Recycling is and will continue to be beneficial for us at Rough Trade and our facilities and we’re lucky to be able to use this great system!”
Sarah Haigh, of Sister Ray, said: “To us, having a second hand section of vinyl records in store, disposing of our stock in the correct way is crucial. Although recycling CDs and vinyl records may not be on top of everyone's list of tasks, it is for us and at one point or another, it will be for the public, so having access to Key Production Recycling is so useful.”
According to Key Production Group’s recycling facilities, in the last year, over 30,000 vinyl records and nearly 80,000 CDs were sent out for destruction.
Key Production’s vinyl record and CD recycling scheme offers a significant environmental benefit by reducing the amount of plastic waste sent to landfills and conserving valuable resources.
For more information, visit https://www.keyproduction.co.uk/sustainability/
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