A coalition of 35 creative and cultural organisations across Latin America have issued a joint statement urging governments, tech companies and industry leaders to protect the intellectual property rights of authors, artists, producers and publishers.

The coalition has launched JusticIA, an initiative spearheaded by IFPI calling on policymakers to ensure rights-holders are protected. The movement comes amid rapid advances in generative artificial intelligence.

While global cultural bodies acknowledge that AI offers huge opportunities and is being used widely across creative communities, there is a growing campaign to ensure that it should not undermine copyright. 

The joint statement calls for clear and meaningful transparency obligations on all generative AI providers – an echo of the Make It Fair campaign in the UK. It means generative AI providers must keep accurate records of the materials used to develop their models and disclose those records to rights-holders with a legitimate interest. 

In the midst of this dynamic and changing landscape, it seems fair and appropriate that copyright and related rights be preserve

Adriana Restrepo

In addition to this, distributors must also be obliged to label wholly AI-generated content, ensuring consumers are not misled.

To mark the launch of the campaign, cultural and creative voices from across Latin America have gathered in a virtual event to urge policymakers to uphold the principles of transparency and protection of creators’ rights. 

Speaking at the event, Adriana Restrepo (pictured), IFPI regional director for Latin America and the Caribbean, said: “In the midst of this dynamic and changing landscape, it seems fair and appropriate that copyright and related rights be preserved and that the developers of artificial intelligence systems and models are obliged to act with transparency, reporting on the content they have used in the training of their models. All of us in this coalition are united around these ideas and this request that we are making today to all governments, legislators and public policymakers.”

The coalition is inviting additional industry bodies, policymakers and members of the public to endorse the statement, which will be sent directly to politicians across the region.

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