Independent distributor IDOL has agreed two new partnerships with British labels Lex Records and Tru Thoughts.
Lex Records (Badbadnotgood, Ghostface Killah, Danger Mouse, Eyedress, Kae Tempest, MF Doom) will receive worldwide digital distribution as well as support from specialist marketing and audience development teams.
Tru Thoughts Records (Flowdan, Quantic, Hot 8 Brass Band, Moonchild) will receive digital distribution across all territories, excluding North America and Japan. The Brighton-based label will also gain access to IDOL’s full suite of rights management, catalogue development and bespoke DSP strategy, helping to expand the reach of its repertoire and upcoming releases across global streaming and digital retail platforms.
IDOL will apply its analytical expertise for both labels via its proprietary backend platform, Labelcamp, which provides insight into consumption, playlist activity and audience growth.
We are always looking for the very best labels in their respective fields
Roo Currier
It comes as the Paris-founded distributor, which provides curated artist and label services, marks two decades of championing independence this spring.
As part of marking the celebrations, IDOL has announced that it is sponsoring A2IM’s Indie Week in June. The company is also hosting anniversary gatherings for artists, labels and other industry partners in Paris, New York, London and Berlin, with more details to be announced.
Roo Currier (above), UK general manager, IDOL, said: “At IDOL, we are always looking for the very best labels in their respective fields, and we’ve found exactly that in Lex Records and Tru Thoughts. Both labels’ catalogues are increasingly difficult to define stylistically, but are synonymous with quality. We’re delighted to welcome them to the IDOL roster and look forward to supporting their continued growth with our full range of services.”
Paul Jonas and Robert Luis, co-founders, Tru Thoughts, added in a joint statement: “We are pleased to announce this new relationship with IDOL. We have long admired their roster, their genuine love for the music, and the care across their team. It’s inspiring to see them remain proudly independent with a bespoke approach to their clients.”
