Hybe America has appointed Ethiopia Habtemariam as president of music, effective immediately.
Habtemariam will be based in Los Angeles and Atlanta and report to Isaac Lee, chairman and CEO of Hybe America.
“A highly respected executive and cultural leader, Habtemariam joins Hybe America as the company continues to expand its influence across music, fandom, and global culture,” said a statement.
In this role, Habtemariam will help advance the company’s long-term growth strategy, spearheading A&R and artist development initiatives and identifying new creative and commercial opportunities at the intersection of music, culture, and fandom.
She will also play a key role in expanding Hybe America’s presence in Atlanta, her hometown and a global epicentre of R&B and hip-hop, including further strengthening Quality Control, the Atlanta-based label acquired by Hybe in 2023.
“Ethiopia is a once-in-a-generation leader whose impact on artists, songwriters, culture, and the music business is undeniable,” said Isaac Lee, chairman and CEO of Hybe America. “Her vision, taste, and strategic insight make her uniquely suited to help shape the next chapter of Hybe America as we continue building a future-facing entertainment company centered on artists and fans.”
A former Music Week Women In Music Awards winner, Habtemariam previously served as chairwoman and CEO of Motown Records. During her tenure, she spearheaded the Quality Control–Motown label venture, overseeing the signing and development of artists including Lil Yachty, City Girls, Migos and Lil Baby, while also signing and championing artists such as Leon Thomas and NBA YoungBoy to the label.
“I’ve long admired how Hybe America approaches artists, fans and the future of entertainment,” said Habtemariam. “This is a company building with intention and investing for the long term while staying deeply connected to culture. I’m excited to contribute my experience as Hybe America continues to shape what’s next for music on a global scale.”
Prior to Motown, Habtemariam spent more than two decades at Universal Music Group, holding senior leadership roles across Universal Music Publishing, Capitol Music Group and Motown Records.
In her new role, she will continue to collaborate closely with Universal Music Group, reflecting the longstanding partnership between Hybe and UMG.
“Ethiopia and I have a long history of working together, pushing boundaries, and breaking barriers in this industry,” said Pierre “P” Thomas, CEO, Quality Control Music. “Her passion for artists, commitment to culture, and deep understanding of the music landscape make her an extraordinary leader. I’m excited for what we will build together in this next chapter.”
“Working with Ethiopia again feels full circle,” added Kevin "Coach K" Lee, COO, Quality Control Music. “From the early days in Atlanta, we built something special at Quality Control, and it means a lot to see that legacy continue in this next chapter.”
PHOTO: The Vxsionary
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