Global communications giant Havas has launched new label Volyum in partnership with Virgin Music Group.
According to the announcement, the label will drive collaboration between emerging artists and global brands.
“In partnership with Virgin Music Group, Volyum offers a dynamic model where original music powers brand narratives while fueling new commercial paths for independent talent well beyond traditional placements,” said a statement.
The label is overseen by Art of Sound, Havas’ global sonic marketing agency, and led by Emmy-winning musician turned marketer, Damien Escobar (pictured).
“Volyum will bring the vast resources of Havas to help connect its artists with brands around the world,” added the statement.
The first Volyum projects will debut in the autumn with select brand partners.
It's about amplifying new voices and unlocking real opportunities through brand collaboration done right
Nat Pastor
“As sound continues to shape culture and connection, Volyum marks an important evolution in how we help brands build deeper, more desirable relationships with people,” said Yannick Bolloré, CEO of Havas. “Bringing these capabilities together in a strategic, integrated way has long been a shared ambition.
“By uniting the power of music, the cultural impact of emerging artists, and the strategic vision of Damien and the Art Of Sound team, we are creating a new platform for brands to engage audiences, offering intentional and emotionally resonant audio music experiences.”
Virgin Music Group will help Volyum’s creative collaborations gain global distribution and promotional support.
“This is where marketing and music meet with purpose,” said Damien Escobar, CEO of Art Of Sound and chief music officer of Havas. “We built Volyum to give rising artists access to the resources and reach they deserve, while also giving brands a way to participate in culture that feels intentional, not interruptive.”
“At Virgin Music Group, we’re always looking to support innovative models that elevate independent artists and push the industry forward,” said Nat Pastor, co-CEO of Virgin Music Group. “Partnering with Havas to bring Volyum to life is exactly that. It's about amplifying new voices and unlocking real opportunities through brand collaboration done right.”
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