GoDigital Music has promoted Lauren Demarte to chief operating officer.
The division continues its global expansion under the leadership of parent company GoDigital, which recently secured $230 million in financing, bringing total capital raised to more than $1 billion.
Following a series of acquisitions, GoDigital Music has a catalogue exceeding 80,000 assets across reggaetón, Música Mexicana, Afrobeats, K-pop, country and more – including works from Jason Derulo, T.I., Daddy Yankee, Marc Anthony, and others.
Demarte was previously senior vice president of marketing at Cinq Music Group, a label, distributor and publisher housed under GoDigital Music. In that role, she led strategic marketing initiatives, growing artist reach and engagement across multiple genres and markets, and played a key role in the label’s continued expansion.
“I’m excited to step into this role at a time when we’re continuing to innovate our offering for artists and labels across the US and global markets,” said Lauren Demarte. “GoDigital Music represents an extraordinary roster of talent from around the world, and I’m proud to be part of a leadership team that reflects the diversity of the industry we serve – including strong female voices shaping strategy and growth. As we enter this next chapter, I’m looking forward to scaling and diversifying how we support our teams and our artists.”
Lauren carries the beautiful burden of being an extremely reliable executive and problem solver
Logan Mulvey
As the first to assume GoDigital Music’s COO title, Demarte will lead operational strategy and execution across the company’s global music and technology businesses. She also oversees operations in Colombia, playing a strategic role in strengthening the company’s presence in Latin America and other high-growth markets.
GoDigital recently rebranded from GoDigital Media Group and launched three core divisions – music, networks and brands – to further scale its intellectual property portfolio across distribution, publishing, record label services and catalogue innovation.
“Lauren carries the beautiful burden of being an extremely reliable executive and problem solver,” said GoDigital Music CEO Logan Mulvey. “She is everyone’s first call when faced with a challenge. Her instincts and track record as an operator and a leader of people have put her squarely in the middle of our growth and evolution as a business.”
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