Fuga partners with Single app to boost artists' merch sales and fan engagement

Fuga partners with Single app to boost artists' merch sales and fan engagement

Fuga has partnered with Single, a D2C app for artists and labels. 

The integration allows Fuga clients to deliver music straight to their Shopify storefronts, where they sell merchandise – bridging distribution and direct sales in a single workflow.

Downtown-owned Fuga is the first music distributor to partner with Single, which enables clients to grow their DSP presence and direct-to-fan business in one place. Releases can go live on streaming platforms while also powering fan engagement through listening parties, early merch drops and fan communities.

The D2C music sales from artist-owned and label-owned storefronts are reported to the US, UK and Australian charts.

"Our partnership with Fuga isn’t just about sales – it’s about transforming distribution into a direct fan connection," said Tommy Stalknecht, co-founder and CEO at Single. "No other platform gives artists and labels this level of control, turning every release into an opportunity to engage fans, capture first-party data and drive direct revenue. Artists thrive when they have multiple ways to build deeper relationships with their fans across multiple channels.”

Artists thrive when they have multiple ways to build deeper relationships with their fans across multiple channels

Tommy Stalknecht

This partnership marks Fuga’s first step into direct-to-consumer e-commerce. 

“By integrating Single, Fuga is addressing a growing demand for streamlined, high-impact revenue solutions, positioning itself at the forefront of innovation in artist monetisation,” said a statement,

“Artists today need full-scale business solutions,” said president of Fuga, Christiaan Kröner. “The music industry is becoming more complex, with evolving revenue streams and growing demands for direct fan relationships. We understand these challenges and always try to remain ahead of the curve in addressing them. By integrating Single’s powerful direct-to-fan app into our platform, we’re providing artists with the tools they need to monetise content, engage fans, and optimise revenue – everything they need, all in one place.”

PHOTO: (L-R) Tommy Stalknecht and Christiaan Kröner

 

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