Executive search firm Saxton Bampfylde has recruited former Universal Music UK communications director Jonathan Badyal.
Badyal will be joining the arts, culture and creative industries practice as a senior advisor.
Saxton Bampfylde has worked with organisations including the National Theatre, British Museum, V&A, BBC, SXSW and the Grammys on key leadership positions.
“Jonathan will bring exceptional expertise and strong networks in existing and new practice areas,” said a statement. “His unique perspective will enhance our practice, strengthening our ability to identify visionary leaders who can balance artistic excellence with organisational sustainability in an evolving cultural landscape.”
The advisory position is in addition to his role as a partner at Trafalgar Strategy, a global advisory firm, where he advises CEOs and creatives on strategy and communications. With a particular passion for India, he is also working on exploring the country as both an import and export market for the UK’s arts and creative industries.
His breadth of experience across the creative industries gives him a unique perspective that will be invaluable to our clients
Ed Bampfylde
Badyal’s career spans both the public and private sectors, including eight years at Universal Music UK, most recently as director of communications, where he managed key relationships across the creative industries and governments. Previously, he spent five years advising the UK government's Culture and Digital Minister, developing insights into arts and creative industries policy.
Badyal's board experience includes his current roles as deputy chair at Black Country Living Museum and interim chair of the National Academy for Social Prescribing. He was previously on the Tate Modern Advisory Group and was recently recognised in the PRWeek UK Power Book 2025.
Ed Bampfylde, head of the Arts, Culture and Creative Industries Practice, said: "We are thrilled to welcome Jonathan to our team. His breadth of experience across the creative industries gives him a unique perspective that will be invaluable to our clients. Jonathan's commitment to the sector, coupled with his vision and depth of understanding of the evolving creative landscape perfectly complements our commitment to identifying and supporting transformative leaders in this sector."
Jonathan Badyal: "I've always had a real passion for putting people together, particularly when it comes to boards and CEOs looking for exceptional individuals who can bring something different to their organisations. I'm delighted to now be doing this in a formal capacity, advising the industry-leading team at Saxton Bampfylde as they continue to partner with some of the world's most important organisations in sectors I care so deeply about."
