Create Music Group has appointed Mitchell Shymansky as chief data & technology officer.
“Shymansky will oversee CMG’s data, analytics and technology strategy, with a focus on building scalable, intelligent systems that enhance artist outcomes, operational efficiency, and long-term platform advantage,” said a statement from the music, technology and capital platform for independent artists and labels.
“We’ve always believed the music companies of the future would be built on technology,” said Jonathan Strauss, co-founder and CEO of Create Music Group. “Mitch has helped define what modern, data-driven music companies look like at the highest level. His arrival marks a major step forward in how we scale, innovate, and empower artists and labels globally.”
Shymansky has joined CMG following nearly two decades at Universal Music Group, where he most recently led the company’s Global Data & Analytics organisation and reported directly to the company’s chief operating officer.
During his tenure, Shymansky was responsible for building and scaling Universal Music Group’s data and analytics infrastructure, leading the organisation’s transformation from legacy systems designed for physical-era reporting to a cloud-native platform capable of multi-petabyte data processing and advanced analytics.
Mitch has helped define what modern, data-driven music companies look like at the highest level
Jonathan Strauss
As part of this evolution, Shymansky oversaw the development and launch of Universal Music Artists, an analytics application for artists at a major record label, and ultimately assumed responsibility for Universal Music Group’s global portfolio of data products. It led to the adoption of data-driven decision-making across commercial, marketing and artist-facing functions.
In recent years, Shymansky played a key role in applying artificial intelligence and automation to analytics and marketing workflows at Universal Music Group, partnering with Google to integrate AI-driven capabilities into the company’s global toolset. In parallel, he built and led an in-house strategic analytics team that supported DSP deal analysis and influenced the company’s global music licensing strategy.
“I was fortunate to work at Universal Music Group during the industry’s transition from a transactional model to streaming, and to help the world’s largest music company successfully adapt and thrive in that shift,” said Mitchell Shymansky. “The industry is now entering another fundamental transition as AI reshapes how modern record labels operate.”
“Create Music Group has repeatedly demonstrated that it knows how to harness new technology to unlock advantages for artists and entrepreneurs,” Shymansky added. “I’m excited to join Jonathan and Alex at this pivotal moment, and to ensure that CMG’s platform – combining technology, capital, and marketing services – is at the forefront of the AI and agentic revolution empowering the next generation of music entrepreneurs.”
PHOTO: Rick Polk
FOLLOW 
