Concord has promoted Andy Serrao to chief creative officer of Concord Label Group, effective immediately.
Reporting to Concord Label Group CEO Tom Becci, Serrao will oversee A&R and strategic marketing across Concord’s owned label imprints, including Fearless Records, Concord Records and Rounder Records. He will remain based out of Concord’s Los Angeles office.
Serrao joined Fearless shortly after the label became part of Concord, recruited by Fearless founder Bob Becker, who quickly promoted him to president. Serrao has helped steer the vision of the alternative and rock label.
Serrao and the Fearless team have overseen the success of acts such as Ice Nine Kills, I Prevail, Pierce the Veil and The Pretty Reckless, including chart results and a presence on rock and alternative radio.
He embodies the kind of creative leadership we value – hands-on, intentional and grounded
Tom Becci
“As CCO of Concord Label Group, Serrao will focus on widening Concord’s A&R lens and expanding the creative expectations for each of its label imprints,” said a statement. “His mandate includes broadening the sonic scope of the rosters and ensuring Concord remains the strongest possible label partner for its artists – one that understands every aspect of artist development and building a lasting career, not just album release cycles.”
Concord Label Group CEO Tom Becci said: “Andy’s success at Fearless over the past seven years, along with his ability to build and lead an exceptional team and artist roster, made him the clear choice for this role. He embodies the kind of creative leadership we value – hands-on, intentional and grounded. I’m excited to watch him step into this challenging new position.”
“I’m deeply grateful for the opportunity to lead the wider CLG team in work I truly believe in – supporting artists, serving music fans and helping connect with the next generation of the two in meaningful ways,” said Serrao. “We’re fortunate to be stewards of the careers of Concord Label Group’s artists, past, present and future, and of their music. At the end of the day, our success comes from a shared vision and commitment to our artists and to one another. We have no choice but to do work that makes them both proud.”
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