Global e-commerce, tech, touring and artist services company BSI Merch has appointed Rob Anderson as head of marketing.
With offices in London, Berlin and Tokyo as well as partnerships in North America and Australia, BSI Merch has recently worked with acts including Kneecap, Franz Ferdinand, Frank Turner and Confidence Man as well as a number of international artists.
Anderson has joined BSI Merch following senior roles across Universal, Sony, Warner, PIAS and Nettwerk. He has worked on leading globally successful campaigns for artists including Tate McRae, Dermot Kennedy, London Grammar, Shania Twain and Ateez.
At BSI Merch, Anderson will oversee the marketing department with a remit to develop community-driven strategies and deliver innovative campaigns for new product launches.
The team are driving truly innovative campaigns that are bringing fans closer to the artists they love
Rob Anderson
“Rob’s appointment underscores BSI Merch’s continued evolution as a creative force in artist merchandising, being at the forefront of where tech combines with merchandise, pioneering the latest in ai-driven order processing across their 250-plus artist stores,” said a statement.
Andy Allen, CEO BSI Merch, said: “We’re so fortunate to have Rob join us due to his plethora of experience, which is going to allow us to be a market leader in this field. He shares the same vision that the future is with companies such as ourselves and his presence has already had a positive effect throughout the company.”
Rob Anderson, head of marketing, added: “I’m excited to join the brilliant team at BSI Merch in this new role and to explore the huge potential that lies at the intersection of music, brand and community. The team are driving truly innovative campaigns that are bringing fans closer to the artists they love and I'm excited to help build this.”
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