BMG has launched Sync+, a new global service uniting commercial sync, production music and media services under one integrated brand.
“Sync+ combines BMG’s world-class repertoire, creative expertise, and strategic music services to deliver a seamless, end-to-end music-for-media solution for clients, artists, and partners worldwide,” said a statement.
BMG said it is the first global music company with this offering. It follows the decision to unite sync and production music teams last year.
According to the announcement, the new structure strengthens coordination across regions and enables BMG to operate with greater speed, clarity and consistency throughout the creative and licensing processes.
“It also represents a major milestone in BMG’s strategy to evolve and expand its music-for-media business,” added the statement.
For artists, songwriters and composers, the unified brand is designed to offer faster pitching, broader placement opportunities and stronger international alignment across campaigns.
Johannes von Schwarzkopf, BMG CSO, said: “With Sync+, we’ve built a truly unified, tech-enabled platform for music in media where creative collaboration, data insights, and rights expertise all work together. By giving brands, filmmakers, and creators one unified gateway to BMG’s full global repertoire and services, we’re making it easier than ever to find the right music, while opening new opportunities for our artists and songwriters around the world.”
The new service connects clients with BMG’s repertoire of more than three million songs and recordings, over 200,000 production music tracks, and a range of bespoke creative services. Additional capabilities include consultancy, talent partnerships, sonic branding and original compositions.
FOLLOW 
