BMG has announced a new global recordings partnership with Sketch Music.
“Founded on the frontier of internet-driven sound, Sketch Music champions creators shaping the future of culture, from viral phonk to genre-blending electronic innovators,” said a statement.
Under the new agreement, BMG will provide global distribution and resources to accelerate Sketch’s digital-first strategy and scale its reach across new markets.
“The partnership reflects both companies’ shared commitment to championing innovation, empowering creators, and connecting fans with the most exciting sounds emerging online,” added the statement.
The digital-first strategy is part of its BMG Next initiative to empower artists and labels through integrated global resources, data-driven insights and creative support.
Sketch represents the cutting edge of what’s happening in music right now, a new generation of artists who are born online, move fast, and think globally
Dan Gill
Ian Rasmussen, founder & CEO, Sketch Music, said: “I’m incredibly proud of what the Sketch team has built since launching the label in 2024. Our goal has always been to identify what’s breaking online and move fast, helping artists and records cut through culture with best-in-class digital marketing. BMG immediately understood that mission. Their global infrastructure and forward-thinking approach make them the ideal partner as we continue to scale our release strategy and expand Sketch’s reach worldwide.”
Dan Gill, EVP, recorded music, BMG, said: “Sketch represents the cutting edge of what’s happening in music right now, a new generation of artists who are born online, move fast, and think globally. Partnering with Ian and the Sketch team aligns perfectly with BMG’s vision as a modern music company built around creativity, technology, and fairness. Together, we’re building the bridge between viral discovery and lasting artistry.”
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