Big Machine Label Group (BMLG) has confirmed the further development of its international division with key promotions.
The news was first revealed in an exclusive interview with UK label head Alex Hannaby in the latest edition of Music Week.
The latest developments mark a significant milestone as the company celebrates its 20th anniversary and 10 years since the launch of Big Machine UK.
Alex Hannaby, Iren Coutiel, Roxanne Gwillam-Kelly and Flo Myerscough-Harris have taken on elevated roles, with Cary Dal-Lago joining as the newest team member. They will continue to lead the label’s international efforts across key markets, including the UK, Australia and beyond.
“From the onset of Big Machine Records, a global focus was a must, and our UK-based team has led the way in building the country format, not only in the UK, but all across Europe,” said BMLG founder, chairman & CEO Scott Borchetta. “They consistently find new ways to expand our footprint and drive revenue with incredible passion, execution and creativity!”
Recently elevated to include VP, international marketing & operations, in addition to her role as head of UK, Alex Hannaby has played a key role in accelerating BMLG’s global expansion while significantly boosting the UK’s revenue growth.
Hannaby also devised and coordinated the launch of the UK’s first official country music radio chart, which elevated the genre’s visibility across the region.
Our UK-based team has led the way in building the country format, not only in the UK, but all across Europe
Scott Borchetta
In the past 18 months, Hannaby and her team have driven BMLG singles from artists including Riley Green, Thomas Rhett and Jackson Dean to No.1 on country radio in the UK and Australia.
Meanwhile, Carly Pearce sold out a UK tour, while Dolly Parton’s Rockstar landed Top 5 chart positions in both the UK and Australia.
“I’m thrilled to take on this expanded role as Big Machine continues to grow internationally,” said Alex Hannaby. “It’s an exciting next chapter, and I’m looking forward to continuing to champion our incredible artists on a global scale. This next phase of advancement and collaboration allows us to build on the momentum we’ve created and unlock even more opportunities for our roster around the world.”
Iren Coutiel, senior international digital & commercial manager, launched her career as a label intern with BMLG in 2017. In her expanded role, she will now lead content strategy, influencer marketing, advertising, D2C initiatives and DSPs across all international markets.
Roxanne Gwillam-Kelly, international marketing & promotions manager, has played a key role in BMLG’s International department for more than four years. Her expanded responsibilities include overseeing projects in the UK and beyond.
After joining BMLG in 2021, Flo Myerscough-Harris, international marketing & promotions manager, has expanded her role from overseeing select projects in the UK to include other international territories.
BMLG’s latest addition to the UK team is international label Intern Cary Dal-Lago. A recent graduate of the University of Westminster with a Master's in Music Business Management, she previously created concert-focused content at Your Culture, capturing live performances, and curating visuals for social media.
Subscribers can read our Big Machine interview here.
PHOTO: (L-R) Flo Myerscough-Harris, Roxanne Gwillam-Kelly, Alex Hannaby, Cary Dal-Lago, Iren Coutiel Photo credit: Carsten Windhorst
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