Paris-based Believe has officially launched its Label & Artist Solutions business in the United States.
Music industry veteran Thomas Maxwell will lead the business as vice president US, Label & Artist Solutions (LAS), Believe. Maxwell will report to Romain Vivien, Believe’s global head of music.
“For 20 years, Believe has succeeded by supporting local music ecosystems and developing labels and artists in nearly every major music market around the world,” said Romain Vivien. “Thomas’ expertise and connections make him the ideal candidate to lead Believe’s expansion into the largest music market in the world, the United States, and to scale our business to support local artists and labels throughout the region.”
In this new role, Maxwell is responsible for leading Believe’s Label & Artist Solutions business in the United States, signing and developing partnerships with independent labels, and expanding the company’s presence in the biggest global market.
Believe’s global scale, technology and artist-first approach uniquely position the company to support the next generation of independent success
Thomas Maxwell
Maxwell will split his time between New York City, Nashville and Los Angeles while scaling the company’s US operations and working to cement Believe as a key partner for independent music companies in the region.
"I’m incredibly excited to be joining Believe at such a dynamic moment for the company and the independent sector,” said Thomas Maxwell. “Throughout my career, I’ve focused on helping independent labels and artists navigate an increasingly complex digital ecosystem and build sustainable businesses. Believe’s global scale, technology and artist-first approach uniquely position the company to support the next generation of independent success, and I’m thrilled to help expand those opportunities in the US."
Prior to joining Believe, Maxwell held multiple roles at IDOL, where he opened and established the first US office for the Paris-based independent distributor. He led signings including Mexican Summer, Young Art, The Ray Charles Foundation, HighNote Records, Old Soul Music, Roundhill and Acrophase Records.
During his tenure with IDOL, he worked on key releases from artists such as Erick the Architect, Ginger Root, Tokimonsta, Cate Le Bon, Channel Tres, Yaeji, George Clanton and Drugdealer.
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