Avex Music Group (AMG) has shared details of a new partnership with The Orchard.
Taking in distribution of all future releases in territories around the world, the agreement has been hailed by the Japanese entertainment company’s CEO Brandon Silverstein (above, left).
“As we continue to expand Avex’s presence around the world, having a distribution partner that has a powerful global footprint is critical,” commented Silverstein.
Brad Navin, CEO of The Orchard (above, right), said he is “delighted” by the agreement.
Silverstein described The Orchard as “a best-in-class company”.
Having a distribution partner that has a powerful global footprint is critical
Brandon Silverstein, Avex Music Group
“They have expertise in every area to help us grow our artists’ fanbases all around the world,” said Silverstein. “We’re excited for Avex Music Group’s next chapter as we work alongside The Orchard to grow our business.”
Brad Navin added: “Avex is a significant global player and we are delighted to partner with them on their future output. We’re looking forward to working with Brandon and the entire Avex Music Group team on an amazing schedule of releases for 2026. This alliance will ensure that Avex’s diverse and exciting catalogue reaches a wider international audience than ever before, leveraging The Orchard’s extensive global distribution network and expertise in local market development.”
Avex is a significant global player and we are delighted to partner with them on their future output
Brad Navin, The Orchard
The first new release under the deal is set to be from We The Band, who also serve as Justin Bieber’s backing band.
Avex was founded in 1988 and encompasses more than 40 labels and is home to Avex Artist Academy, which trains artists, performers and creatives across Japan. In 2024, the company generated nearly $1 billion USD in revenue.
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