Atlantic Records in the US has partnered with Zeus Music, the music division of The Zeus Network, a subscription video-on-demand streaming service that specialises in original reality TV, unscripted series, and celebrity-driven content.
“Partnering with the legacy of Atlantic Records marks a defining moment for us,” said Zeus Network CEO Lemuel Plummer. “This collaboration is about amplifying bold, culture-shifting talent and cultivating new ways where innovation meets influence. We’re excited to build a new blueprint for how music is discovered, developed and delivered.”
Selim Bouab, Atlantic Records co-president of hip-hop, R&B and global music, said: “The Zeus Network has captured a significant audience by thinking outside the box and delivering entertainment to fans where they live. Music has always been a huge part of the culture they drive, so working with the team at Zeus Network on their new label is exciting for all of us at Atlantic.”
The Zeus Network has captured a significant audience by thinking outside the box
Selim Bouab
The first release under the new deal comes from Dominican Republic-born rapper La Biggie. Teto, produced by Chael Produciendo, arrives alongside a music video directed by Jessy Terrero.
The track builds upon La Biggie’s impact with Mama, a track that has generated well over a million streams on DSPs.
Zeus Music combines entertainment, music and viral cultural conversation under one new brand. The current artist roster consists of Lemmy and LA Biggie.
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