Atlantic Music Group has promoted Dave Rocco to the newly created position of chief creative officer.
In this new role, Rocco will guide the creative strategy for the label group globally.
Additionally, he will continue to lead the team that collaborates with the label’s roster of artists on all visual creative elements, including creative strategy, video, artwork, advertising, and more. He was previously president of creative, joining the label in 2024. He will continue to report to AMG chairman and CEO Elliot Grainge.
“For the last year, Dave has played a crucial role in reenergising and reimagining Atlantic Music Group,” said Grainge. “His creative contributions to our organisation and to our artists have been immeasurable. I’m happy to be able to promote him to this important new leadership role.”
Dave Rocco said: “I’ve always believed that artists are their own creative directors and have unique and individual needs. Our job as creative executives is to help them realise their vision and support them however we can. I could not be more proud of the creative team. They love what they do and are true creative partners to our artists and their teams.”
His creative contributions to our organisation and to our artists have been immeasurable
Elliot Grainge
Rocco joined Atlantic Music Group in 2024. Under his leadership, the team has worked closely on the creative campaigns with such artists as Cardi B, FKA Twigs, Don Toliver, Bailey Zimmerman and Rosé.
Prior to Atlantic, he served as executive vice president of creative at Universal Music Group, where he worked across multiple verticals on creative issues.
Previously, Rocco worked at Spotify, where he created artist marketing and later became global head of label & artist relations and marketing, working with artists to develop creative campaigns to connect with audiences around the world. In addition, he created initiatives, including Spotify’s Best New Artist Party, Fans First, and others.
Prior to Spotify, Rocco spent a decade in advertising at Deutsch LA as executive vice president, and prior to that as creative director at BBDO New York.
Early in his career, he worked as a talent scout at Epic Records and in A&R at Atlantic Records.
PHOTO: Raf Porter
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