ADA, the distribution and label services division of Warner Music Group, has signed German hitmaker Fayan (Yannick Steffen).
The partnership arrives as Fayan transitions from a prolific behind-the-scenes songwriter to becoming a solo force.
Fayan has contributed to more than 180 tracks and amassed approximately one billion streams for artists such as Ayliva, Mero, Shirin David and Luciano.
As a solo artist, his hit single Verliebt In Mich (In Love With Me) recently reached No.1 on the Spotify Viral Charts and the German-language radio charts, while breaking into the Top 20 of the German singles chart.
Fayan was recently honoured with the Breakthrough Award from GfK and a nomination for the prestigious 1Live Krone as Best Newcomer Act. Currently, he is a nominee for the 2026 German Pop Culture Prize for Most Promising Newcomer.
Felix Brouwer, director, ADA, Warner Music Central Europe, said: “The collaboration with Fayan underlines our commitment to supporting the most exciting talents with tailor-made distribution solutions. His energy is infectious, and we look forward to now raising this charisma to the next level together. It is great to be part of this journey.”
The collaboration with Fayan underlines our commitment to supporting the most exciting talents with tailor-made distribution solutions
Felix Brouwer
Fayan added: "It just feels right to take this crucial next step together with Warner Music and ADA for distribution and Good Kid Records. There's an incredible amount of trust and so much genuine passion involved, and that means everything to me as an artist."
Moritz Schunk, CEO/co-founder, Good Kid Records, said “Fayan brings a special energy and a very clear artistic vision. With Warner Music and ADA by our side, we're creating the foundation to establish him sustainably in the German market and strategically expand his development. We're really looking forward to working together.”
To celebrate the new partnership, Fayan is set to release his third single of the year, Versprich Mir, produced by longtime collaborator Dalton (Reezy, Montez).
Fayan will embark on his first ever headlining tour this April, with all German dates already officially sold out.
Subscribers can read our new interview with ADA’s UK team.
PHOTO: (L-R) Moritz Schunk (CEO & co-founder, Good Kid Records), Lisa Diederich (head of marketing, Good Kid Records), Fayan, Felix Brouwer (director, ADA, Warner Music Central Europe), Anika Klimke (label manager, ADA, Warner Music Central Europe)
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