ADA has partnered with Berlin-based neo-classical label Aemeralds.
Founded in 2022 by brothers Yan and Robin Springett, Aemeralds specialises in modern neo-classical music and building artist brands through social media marketing, composer camps and their own playlists.
The company takes a hands-on approach, emphasising creative exchange and collaboration by bringing together musicians from diverse backgrounds. Last summer. Aemeralds hosted a composer camp in the south of France where Grammy-winning engineer Antonio Pulli helped record artists including Yehezkel Raz, Evgeny Grinko and Andrea Vanzo.
Mexican pianist and composer Gibran Alcocer composed Idea 25 during the writing camp with the Italian composer Andrea Vanzo. It has gone on to achieve 35 million shortform views to date since its release in December via ADA, Warner Music Group’s global independent music distribution and artist services arm.
The work they’re doing to bring neo-classical to a wider audience in such a short amount of time is incredible
Howard Corner
As part of the new arrangement, the label will also have the ability to partner with the Warner Classics marketing team globally for local services and expertise.
Aemeralds co-founder and A&R Yan Springett said: “This is a very exciting partnership and there are a lot of great things ADA and Aemeralds can achieve together. There is synergy between our approaches, and it’s great to be joining forces to help neo-classical artists build and maintain strong artist brands with a sustainable fanbase.”
Howard Corner, MD of ADA’s UK business, added: “The relationships that Aemeralds have built with their artists and the work they’re doing to bring neo-classical to a wider audience in such a short amount of time is incredible. At ADA we want to support and partner with the most dynamic and interesting companies and we’ve been blown away by what Yan and Robin have created. Their music has a truly global reach, their marketing approach is world class and we’re excited to introduce Aemeralds to ADA teams around the world.”
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